Category: Game Marketing

A few months back, Google hosted a GameCamp, which was all about game development. They had Elif Buyukcan, who is the director of Rovio Entertainment. So, here’s the story.
The Reason Why Rovio Worked on Ads
There are only a few monetization routes that developers can use at present, but for Rovio, using rewarded ads is a great option.
In-app Purchasing is Slowly Dying

In-app purchases were the king of monetization. However, IAp rates are slowly declining. When you depend on IAP, you only get money from a few players who are eager to purchase your …

Gaming influencers can significantly impact a player’s intent to play a game. That is because influencers show their transparency when it comes to their private lives. With that said, here are some guidelines that can help you choose the right influencers for your game:

Look for influencers who have the same audience.
Check an influencer’s number of views over the number of subscribers. A person can have a lot of subscribers but only have a few view counts.
Also, check for the engagement rate. An influencer can have a lot of views but have a low engagement rate at the same time. So, it means they have …