A few months back, Google hosted a GameCamp, which was all about game development. They had Elif Buyukcan, who is the director of Rovio Entertainment. So, here’s the story.
The Reason Why Rovio Worked on Ads
There are only a few monetization routes that developers can use at present, but for Rovio, using rewarded ads is a great option.
In-app Purchasing is Slowly Dying
In-app purchases were the king of monetization. However, IAp rates are slowly declining. When you depend on IAP, you only get money from a few players who are eager to purchase your …