{"id":37,"date":"2020-06-25T17:24:23","date_gmt":"2020-06-25T17:24:23","guid":{"rendered":"http:\/\/www.andymoore.ca\/?p=37"},"modified":"2020-08-12T08:58:28","modified_gmt":"2020-08-12T08:58:28","slug":"lessons-we-can-learn-from-rovio-about-rewarded-ads","status":"publish","type":"post","link":"https:\/\/www.andymoore.ca\/lessons-we-can-learn-from-rovio-about-rewarded-ads\/","title":{"rendered":"Lessons We Can Learn From Rovio About Rewarded Ads."},"content":{"rendered":"

A few months back, Google hosted a GameCamp, which was all about game development. They had Elif Buyukcan, who is the director of Rovio Entertainment. So, here\u2019s the story.<\/p>\n

The Reason Why Rovio Worked on Ads<\/strong><\/h3>\n

There are only a few monetization routes that developers can use at present, but for Rovio, using rewarded ads is a great option.<\/p>\n

In-app Purchasing is Slowly Dying<\/strong>
\n<\/strong><\/h3>\n

In-app purchases were the king of monetization. However, IAp rates are slowly declining. When you depend on IAP, you only get money from a few players who are eager to purchase your items. For that reason, developers are trying to look for methods that will bring revenue coming from a majority of gamers who are not willing to purchase IAP.<\/p>\n

In-game Advertisements are Getting more Popular<\/strong><\/h3>\n

Several studies report that gamers value advertisements, as long as they are relevant. As AI and ML evolve, game developers have a better understanding of their players and customizing their ads.<\/p>\n

Creating the Right Balance Will Bring Rewards<\/strong>
\n<\/strong><\/h3>\n

The truth is, IAP rates and ads don\u2019t last forever. They are sure to decline in time. In other words, a remarkable monetization model doesn\u2019t rely wholly on ads or IAP. Creating the right balance between the two is the key.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few months back, Google hosted a GameCamp, which was all about game development. They had Elif Buyukcan, who is the director of Rovio Entertainment. So, here\u2019s the story.
\nThe Reason Why Rovio Worked on Ads
\nThere are only a few monetization routes that developers can use at present, but for Rovio, using rewarded ads is a great option.
\nIn-app Purchasing is Slowly Dying<\/p>\n

In-app purchases were the king of monetization. However, IAp rates are slowly declining. When you depend on IAP, you only get money from a few players who are eager to purchase your …<\/p>\n","protected":false},"author":2,"featured_media":38,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-marketing"],"yoast_head":"\nLessons We Can Learn From Rovio About Rewarded Ads. - Moore Games<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/www.andymoore.ca\/lessons-we-can-learn-from-rovio-about-rewarded-ads\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"Lessons we can learn from rovio about rewarded ads. - moore games\" \>\n<meta property=\"og:description\" content=\"A few months back, google hosted a gamecamp, which was all about game development. they had elif buyukcan, who is the director of rovio entertainment. so, here\u2019s story. reason why worked on ads there are only monetization routes that developers can use at present, but for rovio, using rewarded great option. in-app purchasing slowly dying purchases were king monetization. however, iap rates declining. when you depend iap, get money from players eager to purchase your ...\" \>\n<meta property=\"og:url\" content=\"https:\/\/www.andymoore.ca\/lessons-we-can-learn-from-rovio-about-rewarded-ads\/\" \>\n<meta property=\"og:site_name\" content=\"Moore games\" \>\n<meta property=\"article:published_time\" content=\"2020-06-25T17:24:23+00:00\" \>\n<meta property=\"article:modified_time\" content=\"2020-08-12T08:58:28+00:00\" \>\n<meta property=\"og:image\" content=\"https:\/\/www.andymoore.ca\/wp-content\/uploads\/2020\/07\/3d-Modeling-Software-Office-Render-Workstation-e1594661543479.jpg\" \>\n\t<meta property=\"og:image:width\" content=\"1200\" \>\n\t<meta property=\"og:image:height\" content=\"787\" \>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \>\n<meta name=\"author\" content=\"carmen\" \>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \>\n<meta name=\"twitter:label1\" content=\"Written by\" \>\n\t<meta name=\"twitter:data1\" content=\"carmen\" \>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/\"},\"author\":{\"name\":\"carmen\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/#\\\/schema\\\/person\\\/bb0cd3ead3d419d8150582b3c48d2a8f\"},\"headline\":\"Lessons We Can Learn From Rovio About Rewarded Ads.\",\"datePublished\":\"2020-06-25T17:24:23+00:00\",\"dateModified\":\"2020-08-12T08:58:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.andymoore.ca\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/3d-Modeling-Software-Office-Render-Workstation-e1594661543479.jpg\",\"articleSection\":[\"Game Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/\",\"url\":\"https:\\\/\\\/www.andymoore.ca\\\/lessons-we-can-learn-from-rovio-about-rewarded-ads\\\/\",\"name\":\"Lessons We Can Learn From Rovio About Rewarded Ads. - 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