{"id":40,"date":"2020-04-10T17:32:37","date_gmt":"2020-04-10T17:32:37","guid":{"rendered":"http:\/\/www.andymoore.ca\/?p=40"},"modified":"2020-07-14T12:46:34","modified_gmt":"2020-07-14T12:46:34","slug":"choosing-the-right-influencers-for-your-game","status":"publish","type":"post","link":"https:\/\/www.andymoore.ca\/choosing-the-right-influencers-for-your-game\/","title":{"rendered":"Choosing the Right Influencers for Your Game"},"content":{"rendered":"<p>Gaming influencers can significantly impact a player\u2019s intent to play a game. That is because influencers show their transparency when it comes to their private lives. With that said, here are some guidelines that can help you choose the right influencers for your game:<\/p>\n<ul>\n<li>Look for influencers who have the same audience.<\/li>\n<li>Check an influencer\u2019s number of views over the number of subscribers. A person can have a lot of subscribers but only have a few view counts.<\/li>\n<li>Also, check for the engagement rate. An influencer can have a lot of views but have a low engagement rate at the same time. So, it means they have little influence.<\/li>\n<li>Think of your audience. If the game you make targets 18-30-year-old players, think of other games with the same age group. Therefore, make sure that your influencers\u2019 video contents match the nature of your game.<\/li>\n<li>Continue experimenting even if you have an effective method in mind. Trends can come in the way and throw away the technique you had in mind. So, you should keep up with the trends of influencers even if you already have a good channel for promotion.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gaming influencers can significantly impact a player\u2019s intent to play a game. That is because influencers show their transparency when it comes to their private lives. With that said, here are some guidelines that can help you choose the right influencers for your game:<\/p>\n<p>Look for influencers who have the same audience.<br \>\nCheck an influencer\u2019s number of views over the number of subscribers. A person can have a lot of subscribers but only have a few view counts.<br \>\nAlso, check for the engagement rate. An influencer can have a lot of views but have a low engagement rate at the same time. So, it means they have &#8230;<\/p>\n","protected":false},"author":2,"featured_media":41,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing the Right Influencers for Your Game - Moore Games<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \>\n<link rel=\"canonical\" href=\"https:\/\/www.andymoore.ca\/choosing-the-right-influencers-for-your-game\/\" \>\n<meta property=\"og:locale\" content=\"en_US\" \>\n<meta property=\"og:type\" content=\"article\" \>\n<meta property=\"og:title\" content=\"Choosing the right influencers for your game - moore games\" \>\n<meta property=\"og:description\" content=\"Gaming influencers can significantly impact a player\u2019s intent to play game. that is because show their transparency when it comes private lives. with said, here are some guidelines help you choose the right for your game: look who have same audience. check an influencer\u2019s number of views over subscribers. person lot subscribers but only few view counts. also, engagement rate. influencer low rate at time. so, means they ...\" \>\n<meta property=\"og:url\" content=\"https:\/\/www.andymoore.ca\/choosing-the-right-influencers-for-your-game\/\" \>\n<meta property=\"og:site_name\" content=\"Moore games\" \>\n<meta property=\"article:published_time\" content=\"2020-04-10T17:32:37+00:00\" \>\n<meta property=\"article:modified_time\" content=\"2020-07-14T12:46:34+00:00\" \>\n<meta property=\"og:image\" content=\"https:\/\/www.andymoore.ca\/wp-content\/uploads\/2020\/07\/3d-Modeling-Software-Office-Workplace-e1594661740512.jpg\" \>\n\t<meta property=\"og:image:width\" content=\"1200\" \>\n\t<meta property=\"og:image:height\" content=\"787\" \>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \>\n<meta name=\"author\" content=\"carmen\" \>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \>\n<meta name=\"twitter:label1\" content=\"Written by\" \>\n\t<meta name=\"twitter:data1\" content=\"carmen\" \>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/\"},\"author\":{\"name\":\"carmen\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/#\\\/schema\\\/person\\\/bb0cd3ead3d419d8150582b3c48d2a8f\"},\"headline\":\"Choosing the Right Influencers for Your Game\",\"datePublished\":\"2020-04-10T17:32:37+00:00\",\"dateModified\":\"2020-07-14T12:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/\"},\"wordCount\":200,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.andymoore.ca\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/3d-Modeling-Software-Office-Workplace-e1594661740512.jpg\",\"articleSection\":[\"Game Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/\",\"url\":\"https:\\\/\\\/www.andymoore.ca\\\/choosing-the-right-influencers-for-your-game\\\/\",\"name\":\"Choosing the Right Influencers for Your Game - 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