Gaming influencers can significantly impact a player’s intent to play a game. That is because influencers show their transparency when it comes to their private lives. With that said, here are some guidelines that can help you choose the right influencers for your game:
Look for influencers who have the same audience.
Check an influencer’s number of views over the number of subscribers. A person can have a lot of subscribers but only have a few view counts.
Also, check for the engagement rate. An influencer can have a lot of views but have a low engagement rate at the same time. So, it means they have …